FRESNO - Committed to wholesome snacking while reigniting and driving brand relevance, Sun-Maid, the better-for-you, whole fruit snack brand, is ushering in a new look and feel through its packaging to reflect what modern shoppers are looking for—simplicity and transparency. Sun-Maid's iconography has been one of the most recognizable brand visuals for the last 100+ years. But today's consumer has changed, and now Sun-Maid is meeting evolved expectations through an updated logo and refreshed design across all products.
Already rolling out on shelf, Sun-Maid is introducing a modernized logo and packaging graphics to appeal to the brand's millennial audience, while keeping the nostalgia of the classic look intact. Carefully curated with the help of consumer feedback, the package makeover includes illuminated modifications to the sunrays and a refashioned image of the Sun-Maid girl.